About Networked Business Institute

The Networked Business Initiative brings together academic organisations, commercial partners and industry associations in co-creating a set of industry standards measuring digital practices and their relation to business success. 

The initiative is centered around a free web-service enabling businesses to map and benchmark their utilisation of technologies like social, mobile, cloud, data analytics and web to gain actionable insight for digital success.

Behind the NBI

The project is run by the NBI secretariat out of Copenhagen Business School (CBS) in Denmark. NBI is funded and supported by a consortium consisting of the Danish Chamber of Commerce (Dansk Erhverv), the Confederation of Danish Industry (Dansk Industri), CBS and Sitecore.


From 2010 to 2014, the Networked Business Initiative (NBI) has created a large collaborative network of commitment and action between industry and academia in Denmark. 

The project is largely built on an infrastructure of commercial and non-commercial interests who share data, knowledge and best practice within the use of network technologies. The co-created framework developed resulted in new innovative standards of collecting data with a vast number of benefits and value for both companies and their advisors.

Results accomplished

  • The two FACTBOOK reports created from the data collected were printed in 20.000 copies and downloaded 10.000 times and distributed nationwide - used actively by consultants, students, industries and businesses. Download FACTBOOK 2013.
  • 172 partners were an active part of the project's development, success and distribution.
  • 150.000 company employees were invited to respond to the survey with 5000+ replies.
  • 400+ media mentions about the project and the involvement of the partnering companies both in
    print, online and on tv.
  • 25+ events held by partnering companies to disclose the data analysed from their own business

The project started in 2010 as a small pet-project, but through the involvement of the partnering businesses, it grew into a full fledged mission for all involved. Now the “pet-project” has developed into a social entrepreneurship and a collaborative free platform, which is on the verge to launch worldwide in 20 countries with a possible 3500 partnering organisations targeting more than 250.000 companies.

The need for understanding the use and potential of networked technologies has not diminished - on the contrary - and we want you to take part in the global initiative! The industry standards developed will globally align how we measure the use of networked technologies - web, mobile, social media, cloud and big data and their implementation across all major business functions as HR, Marketing & Communication, Service & Sales, Innovation & R&D.