"Such an annual mapping exercise is the first step towards strategic use of social media for generating competitive advantages, increasing operational efficiencies, and adressing the manageriabl challanges in a dynamiv but uncertain world of today and tomorrow."

Ravi Vatrapu

Associate Professor, Department of ITM, Copenhagen Business School

"Concrete data and facts help me in communicating to my management. They have the ambitions, but often lack essential fact-based knowledge of the area - resulting in a missed opportunity to take advantage of social media to further benifit the company."

Grimur Fjeldsted

Interactive and Social Media Designer, ECCO A/S

"In these years, it is especially social, mobile, and cloud-based technologies that act as a catalyst in the technological paradigm shift that is changing and even revolutionizing the way we do business."

Jens Klarskov

CEO, Danish Chamber of Commerce

"Tis project's systematic efforts to map companie's use of social media and publish fact-based data as a base for making decisions, have great value in a time that requires faster action, better results with new resources, and fewer economic resources."

Anders Uttrup

Group Marketing Director, CREUNA